Brianne Petrone & Dina Igoshkina
Great Lengths’ birthplace is London, one of the world’s greatest fashion centres. David Gold, founder of Great Lengths, had set himself the goal to develop a hair extension system as simple to use as cutting or drying. When in 1991 he had developed and patented the Great Lengths principle he had simultaneously discovered the first method of thickening thin and fine hair in a very simple way.
This invention set off a revolution in 1991. For the first time David Gold could offer hair extensions and hair thickening in one system. Great Lengths has become a sign of our times: men – and particularly women – have started preferring non aggressive technical solutions and natural products.
In this context Great Lengths has also been one step ahead from the start: so far no other system has developed a similarly non compromising technique of attaching additional strands to the customer’s own hair. It goes without saying that only 100% natural human hair of the highest quality is used.