Iconic products
Description
In 2017, Serie Expert reinvented itself and turned a new page in its history with new redesigned packaging that is more premium and environmentally-friendly. We used the opportunity to improve our environmental footprint with more environmentally-friendly packaging and now, over 50 tonnes of plastic is saved every year. Because each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, Serie Expert can meet different needs and desires of each person.
